As a copywriter, website editor, content producer, and direct response specialist, Rad Dewey lead an editorial content initiative that drove engagement at Yahoo! Personals, a leading property at the Web’s favorite destination. Year over year he increased editorial content page views by more than 350% and boosted unique visitors by more than 500%. This paid off in millions of dollars of customer conversions for the business unit.
Previously Rad wrote all outbound communications — 2 weekly newsletters, 4 daily topical newsletters, and emails soliciting audience attention to e-commerce offers, and site features for more than 1 million subscribers. After he became the site’s front-page editor, he quadrupled reader click-through to news and features.
As a public relations and marketing communications counsel, Rad introduced DHL, the worldwide air courier, launched the company that gave birth to AOL, and raised awareness of dozens of other companies, products, and services. He helped turn a little charter airline into a high-flying scheduled air carrier, recruited hundreds of Northern California schools to raise money by recycling aluminum, and scored a publicity coup for an aerospace materials manufacturer by making an “invisible” product famous for enabling an airplane fly around the world on a single tank of gas.
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[ Rad’s Proficiencies ]
Web Content & Strategy · Direct Response Copywriting · Sales Letters · Autoresponder copy · By-lined and Feature Articles · Case Studies · White Papers · Brochures · Data Sheets · Newsletters · Print & Radio Advertisements · News Releases · Presentation Scripts · Direct Mail Packages (mail order or lead generation) · Advertorials · Catalogs · Marketing Communications Planning and Research · Copy Clinic (an objective review of a sales letter, brochure, article, advertisement, sales letter, brochure, or direct mail package — includes a report and recommendations).
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